Historical data of your customers' transactions, your sales, purchase, logistics, and application transactions can help smart computer systems to learn continuously, creating predictions that can revolutionize your business.
From the experience of manufacturing your products, it may be possible to predict the its final quality. From a history of financial transactions, it is possible to predict if a new transaction is a fraud. From your customer's behavior, it is possible to recommend new products that he can buy from the behavior analyzed from other similar customers. All this is possible through machine learning techniques with relevant statistical algorithms.